Posts Tagged ‘Kevin Butler’
Kevin Butler returns to pushing the Sony PlayStation. Not really seen since the PSN Blackout, it’s good to see the PlayStation hype man back. Truly no one has the moxie or showmanship to do what he does. He brings with him Long Live Play. Here is the excerpt from the PlayStation Blog:
Two years ago we introduced you to our resident Vice President of just about everything, Kevin Butler, in the inaugural “Dear PlayStation” ad which was timed with the introduction of our “It Only Does Everything” campaign. Since then, the campaign has helped make the PS3 a household name in 50 million homes worldwide. Today, I’m excited to introduce you to a new brand campaign “Long Live Play” – designed to celebrate gamers from all walks of life and recognize you for making us who we are today.
PlayStation has always been about the gamer and the PS3 is the ultimate portal to a land of infinite experiences and accomplishments. PlayStation is reaffirming our commitment to gamers like yourselves with “Long Live Play” – mixing humor and a little good, clean fun with the kind of entertainment content you crave.
What better way to transition than with a visit from Kevin Butler, back from his four-day retirement with a special message.
Beginning today you’ll find “Long Live Play” rolling out on some of your favorite websites, TV networks and retailers as well as across numerous social networking outlets. It’s our way of inviting all gamers to come and join the PlayStation Nation. When we say there’s never been a better time to join, we mean it. With games like Resistance 3, UNCHARTED 3: Drake’s Deception, The ICO & Shadow of the Colossus Collection and more on the horizon, PlayStation is committed to creating a AAA software line-up that real gamers can get excited about.
The new PS3 price of $249, coupled with incredible gaming and sports content including DIRECTV’s NFL SUNDAY TICKET, MLB.TV and NHL GameCenter, PlayStation is ready to welcome gamers from all over with open arms and hours upon hours of unbelievable entertainment.
We are committed to the continued expansion of the types of services and content that have made the PlayStation name synonymous with interactive entertainment and hope that through the “Long Live Play” campaign our dedication to you, the PlayStation fans, truly shines through. For those of you who have friends that might be on the fence, I encourage you to invite them to come on over. In the meantime, keep your eyes peeled because in the weeks to come we’ll be turning the spotlight back on you, and you won’t want to miss it!
Microsoft knows how to wrap a present that will make any video game player leap to their cause. No matter how often or intense the debates over Next Gen consoles are it seems that there is ONE constant. Microsoft is better at being Santa Clause. This is what I mean. Last year I had an article ” PlayStation Bundle Blunders”. Microsoft has, time and again shown that they know exactly what the people want, (In the box). And that is exactly what we get. A consumer may say MAKE me buy the machine. And I really can’t say how it pains me that Sony just doesn’t get this. Despite the big exclusive games, the new commercials “which are fantastic by the way”, and all the great stuff that Sony offers. They can not offer what Xbox 360 does. ( In the box). And really that is what the consumers want.
How can you continually but out these great exclusive titles and not offer a bigger payout to those not even in the Next Gen gaming world. Their will always be new gamers. ALWAYS!!!!! And Microsoft knows this. For them it’s whatever it takes. Multiplayer game coming out? Doesn’t matter if it’s not exclusive. Put a bundle together ASAP. Sony had White Knight Chronicles, Heavy Rain and the highly anticipated God Of War 3. Not a U.S bundle in sight for any of those titles. While Microsoft on the other hand. Will bundle it all. Last month they had a Final Fantasy XIII bundle. The game came out for both consoles. Where was Sony? Clearly the game runs better on the PS3. But to the average consumer; you would think the Xbox 360 was better. Why?!?!?! Showmanship. They have a bundle, and all the commercials. These things can have a ridiculous impact on how people view the systems differences. They recently announced a Lost Planet 2 bundle. A guarantee must buy for those online shooter fanatics. And if you don’t have a system. You’ll look to get the most out your money. Microsoft offers that. it doesn’t matter if I have to pay for online play. You know why?! because I got some cool stuff in the box. People don’t say it. I don’t think they even know themselves. But when given a game system with all these little “extras’. It makes you have more loyalty. You may think it strange but it’s true.
So many gamers love to play online. So many in fact that it’s quite debatable if there are more off line gamers than online. Microsoft has the inside track on this. Nearly every Xbox 360 comes with a headset. A major feature in Next Gen gaming. it comes in the box. Now with that already included. I’m looking to grab an online subscription. Why?! They 360 box I just bought gave me a reason. A simple thing such as a head set included will do that. The new Lost Planet 2 bundle will have that and more. it’s this that makes buying and gaming worth while with Microsoft. I am a big PS3 gamer. And I have to say Xbox 360 has the total package deal down packed. Glad I already have a 360, or I would be buying one on April 14. Yes another one. Splinter Cell Conviction arrives in stores with a bundle in tow. You gotta love it.
2010 is just starting. What else does Microsoft have in store for the hungry masses that love to have the best of current gaming tech. Project Natal is coming. You know that will have a bundle package to make any Christmas tree tip over. Halo Reach will most likely be bundled. And who knows what We’ll see at E3 this year. Maybe even Gears Of War 3. Whatever Microsoft has in store, you can expect to see more games. More bundles. And more deals. As for Sony. Kevin Butler is Awesome. But one man can do only so much……..without a PS3 Bundle that is. I say if you can’t beat them, join them. And Sony has plenty of games to package with the console. And they better hurry. The Microsoft bundles are hogging all the stock space on Gamestop and Best buy. Soon there won’t be any for the PlayStation Move or Resistance 3. That Natal bundle box looks huge even from here. And that’s big to see it all the way from Spring to the Fall.